We are so excited to introduce you to two time Forum speaker, Lucy Buffett! We can't wait to hear what she has to say about "Expanding Your Brand" at this year's Forum.

About Lucy Buffett
Creative restaurateur, business woman, author and story teller, Lucy Buffett is more than the sibling of famous troubadour Jimmy Buffett, just as her business, LuLu’s, is more than a restaurant. As creator of the LuLu’s brand, Lucy has taken her initial dream, LuLu’s in Gulf Shores, to become a destination in itself serving some 750,000 customers a year. She opened her second LuLu’s location in Destin, FL in the summer of  2015 and it is sharing the successes of her Gulf Shores location.  From restaurants to clothing lines, cookbooks, Bloody Mary Mix, seasonings and sauces, a children’s book and the newly-launched Crazy Sista Honey Ale beer, Lucy Buffett combines true Southern graciousness and authenticity with the nerve of a successful entrepreneur. In the spring of 2016, she re-released her formerly self-published cookbook, Crazy Sista Cooking, with a new version entitled LuLu’s Kitchen, A Taste of the Gulf Coast Good Life. The new book is Lucy’s culinary guide to classic Southern Coastal Cuisine and is packed with more than 120 signature recipes from her childhood along the Gulf Coast and from the kitchens of her popular restaurants.   Known as Crazy Sista for good reason, Lucy marches to the beat of her own drum; she plays nice, but usually by rules she has bent, broken or reinvented. To learn more about Lucy Buffett, visit www.lucybuffett.com.

About LuLu’s – Gulf Shores, AL and Destin, FL
Founded by Lucy Buffett, LuLu’s restaurants are family-friendly dining and entertainment destinations located in Gulf Shores, AL and Destin, FL. Their Gulf Shores operation serves 4,000 people a day during peak summer season, equating to serving 750,000 customers a year. The Destin location opened in the summer of 2015, and is setting records similar to Gulf Shores. With the original LuLu’s in Gulf Shores residing on the Intracoastal Waterway, while LuLu’s Destin is perfectly situated on the Choctawhatchee Bay, both offer a large sandy beach area complete with pails, shovels and toys galore providing an ideal playtime fix for kids, along with live music nightly for adults to enjoy. In addition to Lucy Buffett’s classic Southern Coastal Cuisine dishes found in her book, LuLu’s Kitchen, A Taste of the Gulf Coast Good Life, LuLu’s has an extensive Allergy Menu with options for diners with gluten, egg, seafood, shellfish and dairy allergies. To learn more about LuLu’s, visit www.lulubuffett.com. For the Destin location, visit www.lulubuffett.com/destin.

For more information about the WBA Women's Forum 2016 and to register follow This Link.